ELAF Group Brings AI-Powered Guest Service to Its Hotels with Canary Technologies

ELAF Group rolls out Canary's guest-facing solutions across its portfolio of properties in Makkah, Madinah, Jeddah and Riyadh.

SAN FRANCISCO (October 13, 2026) — Canary Technologies, the leading AI platform for hotel and guest management, today announced that ELAF Group has selected Canary's AI solutions to automate guest communication, modernize the in-stay experience and support ancillary revenue across its ELAF Hotels and JOUDYAN Hotels portfolio in Saudi Arabia.

For more than 40 years, ELAF Group has welcomed travelers to the Kingdom. Its ELAF Hotels serve Hajj and Umrah guests in Makkah and Madinah, while its JOUDYAN Hotels serve business and leisure guests in Jeddah and Riyadh. By adopting Canary, ELAF Group is giving its hotel teams technology built for high-occupancy properties and an international guest base.

“ELAF Group is known for exceptional hospitality, welcoming guests from every corner of the world," said Manuel de la Torre, Head of Sales, EMEA, at Canary Technologies. "Canary answers every guest question with instant translation, unlocks new revenue and takes repetitive work off hotel teams' plates, so they can devote their days to providing the hospitality ELAF is known for."

ELAF Group is introducing a suite of Canary solutions to connect and automate guest touchpoints. AI Voice and AI Guest Messaging provide instant support across channels with real-time translation in 100+ languages, while reducing front desk workload. Canary's Digital Compendium gives guests easy, mobile-first access to property information, F&B Mobile Ordering lets guests place orders from their phones and Dynamic Upsells surfaces tailored add-on offers across the guest journey.

"At ELAF Group, our commitment is authentic Saudi hospitality that makes every guest feel at home, whether they come to Makkah and Madinah for Hajj and Umrah or to Jeddah and Riyadh for business and leisure," said Zekirija Elezi, Chief Hospitality Officer at ELAF Group. "Canary gives our teams the tools to respond to guests in their own language and to spend more of their time on the personal service our guests expect. As we grow across the Kingdom in line with Vision 2030, this is an important step in that journey."

About Canary Technologies

Canary Technologies is modernizing the hotel tech stack with its award-winning agentic AI platform for hotel and guest management. Digitizing guest touchpoints from discovery to post-stay, Canary manages tens of millions of guest and staff interactions end-to-end autonomously each year, improving operational efficiency, increasing revenue and elevating the guest experience. Canary has built the most robust artificial intelligence interaction layer designed specifically for hotels, staff and guests.

Trusted by over 20,000 hotels in 125+ countries, Canary powers hospitality at the world’s most renowned brands, including Marriott International, Four Seasons, Choice Hotels, Wyndham Hotels & Resorts, BWH Hotels and IHG Hotels & Resorts. Recognized as the #1 Guest Experience Platform by HotelTechReport for multiple years, Canary has earned recognition from Deloitte, Business Insider, Fast Company, the American Hotel and Lodging Association, TravelTech Breakthrough, Hospitality Technology and more.

For more information, visit www.canarytechnologies.com.

About ELAF Group

ELAF Group is a leading Saudi hospitality group with more than 40 years of experience welcoming travelers to the Kingdom. It operates two hotel brands: ELAF Hotels, serving Hajj and Umrah guests in Makkah and Madinah, and JOUDYAN Hotels, serving business and leisure guests in Jeddah and Riyadh. Both brands are supported by a highly skilled Saudi workforce.

For more information, visit www.elafgroup.com/.